2023 Drexel University Graphic Design Senior Show

Brief
Every year, the Graphic Design Program at Drexel University celebrates the accomplishments of the seniors by highlighting their exceptional design projects in a Senior Showcase. This year focuses on the Class of 2023. The showcase aims to bring the class and other community members like Drexel University Professors, Faculty, Alumni, Job Recruiters, and Friends and Family of the students together for viewing each student’s hard work and success.

Deliverables
Brand Identity
Research
Art Direction
Environment
Exhibition
Print
Digital

Our main objective was to highlight the mixture of personalities, diverse backgrounds, and distinct styles of our class. During the early stages of research, we focused on exploring the effects of the COVID-19 pandemic, which resulted in an era of separation, endless zoom meetings, and little time to collaborate with others. The remaining months of school in-person was the time to reconnect with old friends and discover new ones. How can we showcase these differences to which is what makes our class bold and unpredictable? And how can we emphasize the impact of the pandemic and our bond as seniors? We started with these concepts.

Further exploring the idea of boldness and unpredictability, we found interest in playing with pixels/glitches, repetition, and the principles of alternative design standards.

After six weeks of developing the concept, we have finalized the branding system.