Electrified: 50 Years of Electric Factory Exhibition

A way finding signage on a staircase wall containing an arrow pointing up and Electrified 50 Years of Electric Factory.
A wall displaying a large collage graphic divided into three banners. Underneath the first banner is an auditorium entrance with a large Ben Franklin head graphic, a 'Live Aid' title, and a 'Live Aid' exhibition panel.
A wall containing a background of collaged concert posters and an exhibition titled '2nd Electric Factory and Live 8.'

To preserve the rich history, the visual identity uses bold typography, bright colors, and layered collages that are reminiscent of the concert nightlife, rock-and-roll, and energy that Electric Factory brought to generations of music tastes and today’s concert experience. The exhibition combines modernity and nostalgia together across large spaces.

An exhibition wall containing collaged graphics of concerts and artists. In front displays exhibition objects in glass containers.

A 6.5" x 9.5", 135-page catalog highlights fifteen exhibition panels in a condensed format with nearly 200 objects, posters, and photography related to the Electric Factory. The book jacket cover becomes a poster when removed.

A detailed shot of some concert buttons and an object label.
Electrified exhibition containing panels of information relating to the history of the Electric Factory.
A close up detailed shot of a panel containing images and captions.
Electrified exhibition in the Paul Peck Alumni Center gallery space containing displays of memorabilia and artifacts.
A wall containing a large graphic of people talking in a group and adjacent is an exhibition panel.
A wall displaying the text: 'Share your first concert experience' with sticky notes surrounding it.
5 large t-shirts containing different concert venues and artists display over exhibition panels and objects.

Credits

Art Director
Mark Willie

Project Director
Derek Gillman

Exhibition Coordinator
Lynn Waddell

Exhibition Photographer
Mary Elizabeth Kulesa

BackRosenbach Identity (Conceptual) →← Philadelphia Revealed Catalog
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