A spread of the Form catalog displaying various modern lamps complemented with abstract digital collages on a park bench.

Form is a conceptual project on a company that sells mid-century-inspired modern furniture, essential for any living room space. From pillows to sofas and lamps, Form emphasizes luxury and comfort. At the same time, Form re-conceptualizes the convention of comfort by challenging modern design foundations, giving readers a new perspective on functional design applications.

Deliverables
Brand Identity
Research
Print

Form Catalog + Identity

Designing the catalog was based on an experimental approach by challenging my design habits. When looking through each spread, users will notice contrasting layout forms, intricate typographic systems, and textured digital mixed media.

Printed in a tabloid-sized newspaper from Newspaper Club, this large print size allows not only more space for visual exploration but also a more interactive and intimate experience.

Credits

Instructors
Mark Willie
Eric Karnes

Deliverables

Form Catalog + Identity