Research and exploration: the process began with creating physical collage layouts (using paper scraps, magazines, marker, etc.) to determine the Form's brand identity.
Designing the catalog was based on an experimental approach by challenging my design habits. When looking through each spread, users will notice contrasting layout forms, intricate typographic systems, and textured digital mixed media.
Printed in a tabloid-sized newspaper from Newspaper Club, this large print size allows not only more space for visual exploration but also a more interactive and intimate experience.
Mark Willie
Eric Karnes
