Three subway signs from left to right: A poster that says 'Explore' with an image of a manuscript page adjacent, A poster that says 'Discover' with an image of a child adjacent, A poster that says 'Learn' with an image of a drawn horse adjacent.

The Rosenbach is a Philadelphia historical museum and library that contains nearly 400,000 rare books, manuscripts, and historical objects. Their mission is to foster education and creative learning for individuals through their various exhibitions, programs, and research. This rebranding project is an evolution of its current branding system, preserving core elements and elevating its visual presence.

Deliverables
Brand Identity
Research
Art Direction
Environment

The Rosenbach Identity (Conceptual)

The rebrand aims to provide a fresh perspective on the library’s rich history by integrating traditional and modern elements, establishing recognition, and attracting new visitors.

Taken inspiration from the original branding, the fountain pen-like symbol is not only part of the logo but an important motif used across various museum signage, merch, and takeaways.

Credits

Instructor
Rosemary Murphy

Deliverables

The Rosenbach Identity (Conceptual)